We have acquired, integrated, and grown organisations through Commercial Strategy, Technology and Digital Transformation. We build results, teams and processes for ourselves, our employers, and our clients alike.
Through it all, we have learned and perfected a hands-on approach to results.
Most importantly, we understand what good looks like. Not only in an advisory capacity, we step in and deliver.
Success comes through the founder’s network, previous work and/or reputation.
Early customers and contracts are won. The business grows around that momentum, adding people, process and delivery.
It’s a business now, however it’s still dependant on the founder for growth. No one sells the offering quite like they do, but the early growth trajectory is starting to plateau.
Sound familiar?
That’s because the engine is the wrong way round.
"Sales should drive the business to handle demand, not the business driving sales to try and create it" (BTG 2024)
We help founders build sales-driven businesses
With hands-on fractional leadership, coaching, and performance support, we help redirect commercial and operational growth from a person into scalable business functions.
We deliver digital transformation with hands-on fractional leadership, embed PMO, and on-the-ground technical capability.
Our approach builds scalable process-driven operations, aligning people, structure and delivery to create high-performing, self-sustaining functions.
From strategy to execution, we support teams in leading with focus and delivering sustained results.
The #1 reason businesses stall?
It’s not product. It’s not processes. It’s not even cashflow.
It’s sales.
Or rather the lack of them.
Cashflow issues, underperforming teams, slow growth, these are all symptoms of one thing: not enough sales.
Sales isn’t just an art or a science, it’s a skill. And like any skill, it can be taught, developed, and refined.
The key is knowing how.
If your biggest wins still depend on the founder, true enablement probably isn’t in place.
And why would it be? All the critical knowledge, the story, the strategy, the “why” often lives inside the founder’s head.
If you want your team to deliver the message with the same impact, they need more than just direction. They need the full picture, the story (everyone remembers a good one), the vision, a solid grasp of your capabilities, compelling collateral, and a clear understanding of your positioning within the market.
However, this doesn’t happen by accident. It takes structured onboarding, ongoing training, and a culture of development.
This is how you turn knowledge into action, and teams into growth engines.
Mindset. Skill Set. Structure.
These are the foundations of high performance and the core of how we train and coach.
No matter your role, performance is what sets individuals and organisations apart. And it matters everywhere, not just in sales, but across the entire business.
This means understanding people, colleagues and customers and how they think, decide, and behave.
It means building self-awareness, staying composed under pressure, and being able to show up at your best when it counts.
It means giving your teams the tools, framework, and support they require to deliver consistently and excel.