If You Want to Perform, the Whole Business Has to Enable It
Enablement is critical, the business has to enable success.
Firstly, enabling the sales operation with the strategy, collateral, training and tooling to perform and represent the business at its very best.
Secondly, it is equally as important to enable the rest of the business to deliver the customer expectations and experience.
The right sales function sets the pace for the entire business, creating the urgency required to unlock and sustain growth.
From there, sustaining momentum means enabling the business to deliver on the promise. Your processes, people, and tools must adapt to scale and growth.
